EPISODE 3: SOCIAL MEDIA 101 WITH KATE CARROLL
Love it or hate it, this much is true: your independent fitness business must have a well-curated, engaging social media presence. more than half the people on earth use social media regularly and the number of users, the amount they engage, and the ways they engage just keep growing.
Social platforms help you connect with your existing customers and help you find more customers, while providing a free or low cost way to increase awareness about your brand.
But you are in luck! Because in this episode we get to chat with Kate Carroll, the social media director for MyFitPod and the teacher of all things social in the MyFitPod Academy. Learn about which platforms you need to be on, how often and what kind of content to post, different tools you can use, and the importance of being authentically you- all critical to leveraging the undeniably immense value of social media.
You can listen here or on any major podcasting platform by searching "The Independent Fitness Pro Podcast".
James Brown (00:00):
Love it or hate it. This much is true. Your independent fitness business must have a well curated, engaging social media presence.
More than half the people on earth use social media regularly. And the number of users, the amount they engage and the ways they engage, just keep growing social platforms, help you connect with your existing customers and help you find more customers while providing a free or low-cost way to increase awareness about your brand. But you're in luck because in this episode, we get to chat with Kate Carroll, the social media director for MyFitPod and the teacher of all things social in the MyFitPod academy.
Learn about which platforms do you need to be on, how often and what kind of content to post, different tools you can use, and the importance of being authentically you ... all critical to leveraging the undeniably immense value of social media.
This is the independent fitness pro podcast, the people and things you need to know to launch, grow and elevate your independent fitness career brought to you by MyFitPod. In this series, we're taking a deep dive into the journey from being an employee, to being an independent entrepreneur in the rapidly evolving world of fitness and wellness, what it means, what it takes and how to make it happen.
Kate Carroll (01:15):
Hello, my name is Kate Carroll. I'm currently located in Princeton, New Jersey, although I am from the beautiful ocean state of Rhode Island, but loving my time in Jersey so far.
Currently my role is that I'm at MyFitPod as the social media and brand manager. Uh, I started off in social media with Alex and Ani working for their core team there. I've worked with Clinique. That was an amazing experience. And I've also worked with Berkshire Hathaway too. So a lot of really big companies, um, that I was able to learn a lot from. And, and I definitely enjoyed my time. I spent with each and every one of them.
James Brown (01:53):
And you work in social media at all of those companies.
Kate Carroll (01:56):
I worked in social media with Alex and Ani. Originally, I started off as a retail associate, and then I had the ability to be able to work in their social media team for their actual flagship store in Newport Rhode Island, which was really cool. Cause you know, they started off as a small business and then they've expanded, you know, brought the entire world now. So that was, that was really fun to be able to be a part of that flagship team
James Brown (02:20):
In this series of podcasts. We're talking about, um, entrepreneurship, which is specifically to the independent fitness professional, um, and really honing in on that journey from being an employee, uh, where you work for a company to being independent of that relationship. So with, in terms of social media, how are the relationships and responsibilities with social media different for an independent fitness pro versus an employee of a fitness or a wellness facility?
Kate Carroll (02:54):
Yeah, I would, I would think that, you know, the differences are going to be endless, right? When you can compare the amount of resources you're getting from a larger corporation to market research, um, you know, marketing team, as opposed to when it's just you, the independent fitness professional, you're just, self-promoting, you're in charge of creating your content, you know, creating those advertisements, um, coming up with your own brands, that tone of voice, what does your logo look like? What are your brand colors? What fonts do I use? You know, how do I convey my, my brand tone to my audience? Um, but that biggest one is going to be again, that self promotion, it's a completely different ballgame when you have all of those things like marketing packaged up for you in a pretty bow, um, as opposed to really starting its concept to completion as the independent fitness professional, that self promotion there,
James Brown (03:49):
We're going to talk about all of those bits in this conversation, the concept coming up with the concept of your brand, through the execution to give it context, what are the three platforms that an independent fitness pro really needs to be on?
Kate Carroll (04:05):
Yeah, that's definitely a great question there. I mean, social media is constantly evolving. There's always new platforms coming out. There's old ones that are surviving my big three right now. I'm going to look to Facebook, Instagram, and YouTube. Um, I say that because of a lot of them are really strong analytics, right behind them, Facebook and Instagram. I like to view as this tandem duo there, uh, the, the power couple, if you will, because they are, you know, owned by the same company. Instagram is Facebook sister company, and you can tie a lot of your content into each other's platforms. So you're doing less work, right? Same contents going out on two platforms, but you're, only posting it to one channel necessarily. Uh, YouTube, I think, is really starting to get really big from a fitness professional perspective because it allows you to display and promote your services, you know, right on a video platform.
Kate Carroll (05:00):
So giving your audience the opportunities to test out when you really see how you work with your modality, I think is a really powerful marketing tool for fitness professionals. Um, but it's going to differ, right? Like, however, you know, if, for example, if you're a B2B company, LinkedIn is probably going to be the most effective social media platform to you. You know, retailers in e-commerce business might find more success on Pinterest where they can specifically promote their content right there. So again, it's, it's gonna all be based on your modality and how you're really looking to connect with your audience and what the purpose is.
James Brown (05:37):
But you'd say Facebook, Instagram, and YouTube for, for everybody that's an independent student.
Kate Carroll (05:44):
James Brown (05:46):
Um, okay. So those three platforms, Facebook, YouTube, and Instagram, um, for an independent fitness pro would you say that they're going to be putting different kinds of content on each of those three? Or are they mostly just giving people a taste of what they offer on all three of them?
Kate Carroll (06:02):
Yeah. I, I personally like a real healthy mix between photographs, video content and some text posts. Um, I say text posts, that could be an inspirational quote, um, meal prep recipe, but video is definitely going to be the most powerful right now, but I do want to make note that we should always be conscious of the length of video. You know, a 10 minute video is going to trend way better, way more successful on YouTube because that's what people are going to go. Um, that platform for it, they're looking to digest longer content as opposed to Instagram and Facebook, where you have endless amounts of content that you're scrolling through. Especially right now with the new I'll use Instagram reels, as example, it gives you the opportunity to post 15 seconds up to a minutes worth of content. The average like human's attention span though, is going to be anywhere between seven and eight seconds. So I do want, you know, our fitness professionals to be conscious of that,
James Brown (07:01):
And it's getting shorter all the time. Right?
Kate Carroll (07:04):
I was going to say, I looked at that average and I was like, mine's definitely smaller than that
James Brown (07:12):
Kate Carroll (07:15):
I want to be captured like the first, like three to four seconds, then I'm hooked. Then I'm invested. Then maybe I'll watch longer content. That's the opportunity though, right? If we can hook people with shorter video content and peak that interest, then we're able to transition them and push them over to our other social media vehicle. YouTube I'll use that example to watch longer videos, to watch a fuller class, a fuller, you know, meditation, whatever it may be based on your modality, but those quick use of the reels right now, especially I really want to hammer home on that because they are so successful to the point that now YouTube is even adopting its own, uh, reels format as well.
James Brown (07:55):
In this series, we're talking about the journey from being an employee to an independent fitness pro. And that means that a lot of the people that are going to be listening to this listen to this are really at the beginning of there, there's sort of social media branded experience. So with that in mind, what are the most important things for you to get right from the beginning when you're setting up your social media for your, for your brand? Yes.
Kate Carroll (08:23):
I think the first place we want to start up is really defining what your business is and what it offers. You know, if that's yoga, am I just offering a Vinyasa flows? Am I also have, you know, meditation's in there. So having a clear understanding again, what your business is and the offerings are, is going to be your first place to start, because then we can start to get into the creative, which is going to be part two here, you know, building your brands, coming up with a logo website, brand colors, taglines, all things we want to think about because we can apply those to our marketing strategy down the road, but right out the gate, we want to make sure we, you know, have clear identifiers that are synonymous with our business. Um, the third one would be what we just kind of talked about there, understanding what social media channels you want to be on.
Kate Carroll (09:11):
You know, do you just want to be on Facebook and Instagram? Do you know, you test out one and see that maybe, you know, YouTube works better. Maybe Pinterest does work for you because you're offering fitness tips or wellness, you know, coach lessons there. So really understanding what channels you want to be on. Social media is going to be your third step. And then our fourth step is going to be really building out your audience. And I want to stress this. You want to build an audience that is authentic to your business and your brand. It is so easy in today's day and age to just buy followers. But you know, I've seen so many pages that have had 10,000 followers, and then I go click on their posts and they only have 15 likes. That is not a good ratio of followers to like ratio like that.
Kate Carroll (10:00):
It's the first thing I do whenever, you know, prospects or ambassadors or potential pod pros that I go look at. It's first thing I look for, I see that big number. I'm like, awesome. Like, could you get that wow factor? You know, you see it. And you're like, oh, that's, you know, this person, it must be important when you see that number, but then you go into that lake and no one's commented on it. And they've only had about like 30 people. Like it, that's a red flag. And I say that to really hammer home that we want that audience that is authentic. You want to have followers that are possible customers. We want to be able to convert our followers. We want like-minded audience to the offerings that we have. The first thing that comes off in my head is, you know, instead of spending that money on empty profiles, it could have been more money invested into that advertisement you were talking about, right? A more tangible way to achieve a real audience going in talking about those interests, hitting, you know, key points that are connected to your brand and your brand's message, you know, it's, I always think it's funny. So anyone that's listening please do not buy fake followers. It is a waste of time and it is a waste of money.
James Brown (11:15):
How frequently should you post, should you have a set schedule? Should it be frequent? Should it be infrequent, but let's start first because I'd really like to know the answer to this. Is there a, um, is there a reason to post frequently versus once a week?
Kate Carroll (11:35):
Yeah. And that, and that's a great question, James and ones I hear often, um, and I do a lot of research on it cause I'm always intrigued. And again, social media is an ever evolving, changing beast. And as of lately, most studies really agree that once per day is going to be an optimal amount for a business, uh, with a maximum of two posts per day. Um, but I truly, at my core believe, you know, it's about quality content. When you're first starting off, you want to give your audience plenty of information. You want to give them educational tools. You want to give them that motivational content, because that way, you know, when you post about class enrollment or a workshop or it's, you know, your page feels less of a sales pitch and more of an authentic brands, right. You're establishing a connection with your audience.
Kate Carroll (12:23):
So I would, again, echo, you know, we want the quality content on your page when you're first starting off. And that can be anywhere between three to four times a week, you know, especially when you're first starting off, especially when you're on your own as an independent fitness professional, right. Cause it's not just social media. You're worrying about, you're worrying about, you know, designing your fitness plans or your meal preps or worrying about what content you're working on a specific client with. So I would say, you know, don't be afraid to start small and as you start to get your feet underneath you in the social media space, then yeah, by all means post every day, if it's still within your wheelhouse, but you should always post within your level of comfort. You don't want to burn yourself out so quick out of the gate that you're running out of content that you're running out of, um, you know, posts that, that really do inspire and motivate others because people see right through that on social media, you know, authenticity on social media is rule number one when it comes to any sort of content.
Kate Carroll (13:30):
And if you're not putting your full heart and soul into your business, you know, giving it the love and care deserves, then you're doing yourself a disservice, especially on social media, because it's there, it's there for life unless you delete it. You know, we, we do have the capabilities of deleting posts and content, but then, you know, then you're one post short of what you already had on your feed. And you're kind of giving yourself, you know, a step back instead of a step forward in the right direction. If you focus on really, you know, well-rounded content that you truly believe in.
James Brown (14:02):
So piggybacking onto the discussion about, uh, post frequency, there are tools that you can use to schedule these ahead of time. Um, and, and, and other types of third-party tools. Can you, can you tell us for the, for the person that's starting out on this path, what you think the most helpful third-party tools are and what they do?
Kate Carroll (14:24):
Yes, definitely. And they would probably be my big three here are going to be HootSuite, Sprout Social, and HubSpot. And I recommend these to the beginner, the person that's looking for a more user-friendly technology, because that's very much what they are. They have amazing tutorials to walk you through each step of the process. You know, we'll talk about scheduling first. You can take a month's worth of content. You have the calendar right in of you and you can plug in and say, okay, maybe I want to stick to a motivational Monday. You can schedule out all of your motivational Monday posts, you know, give yourself, you know, one day on the weekend, whether it's a Sunday or a Saturday, take the afternoon, she does really write out your content and be able to have that, you know, really mapped out in front of you and schedule it ahead of time.
Kate Carroll (15:11):
So it becomes an afterthought and you're not worried about, oh, I forgot to post today. No, will you already scheduled it out? All you have to do is really worry about the comments and engaging with your audience after the fact. Um, but they're, these platforms are so much more than a schedule or tool. They actually provide you the analytics to be able to go in and monitor your success of how those posts are doing in taking it a step further. You can also monitor advertisements on these platforms too. You can run ads specifically off of these platforms. It truly is a one-stop shop for all things, social media, and instead of worrying about, oh, I need to check my phone for Instagram and then I need to go on my laptop and check Facebook. Maybe you can just go onto this one website and have everything right in front of you. And that organization is key.
James Brown (16:02):
Okay. I have lots of questions based on what you just said. So one of them is what are the kinds of analytics that you can see on these, that you, that you don't see readily on the platforms themselves?
Kate Carroll (16:12):
So you can see these on the platforms themselves. It's just about taking away those extra steps to go on each of the individual platforms to see them. If you have your say your Facebook, Instagram, and I'll use YouTube as an example, you have all of those analytics right next to each other in one page, in one place on the same page. And you can actually see how how's Facebook trending over YouTube. I put the same type of content on both of those pages. Well, I'm getting more views on my YouTube account. I'm getting more interactions. So maybe I'll just limit myself to posting that type of video content on my YouTube page and focus on a different strategy on my Facebook. It allows you to really play around and test out different strategies, especially when you're first coming out, right? You want to be able to, you know, find your niche, find what works for your content, find what works for your business and being able to see the analytics and how they're trending, that information that your audience is going to give you is invaluable. You want to be able, that is gold. I always talk about this. Um, and yes, you can find these analytics right off of the social platforms themselves, but being able to compare them and have that data right next to each other, I feel like is, is such a benefit to the fitness professional, especially when they're first starting out.
James Brown (17:36):
Okay, great. Thanks for clarifying. So, so you'd say that the main advantages to these third party tools are that they show you things side by side, sort of at a glance, but also that you can schedule things in advance on them and run ads from them.
James Brown (17:53):
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James Brown (18:38):
So you mentioned three HootSuite and HubSpot. What was the third?
Kate Carroll (18:42):
James Brown (18:45):
Sprout Social, and do all three of them do all of the things that you mentioned ?
Kate Carroll (18:52):
They do. Um, they're just going to be a different price point. The great thing about these platforms is that they all offer free trials. So you can test out all three. You know, you can do some research, maybe none of these three do work for you though. But the, the beauty in that is we live in a digital world where we can go into that beautiful machine called Google type in, you know, social media analytics tools. And again, there's always going to be something new and upcoming, and maybe you get it at a lower price point that fits into your budget. And again, to echo, they all give free trials. So you're really allowed to shop around and see what works best for you and your business.
James Brown (19:31):
So what would you say are the most common mistakes that you see people making when building an audience or a brand on social?
Kate Carroll (19:40):
Yeah. And that's a great question. Uh, first off, I'd probably say less is more, you know, you don't need to oversell your products and services. Uh, if you can provide value to your audience in the form of, I talked about it a little bit earlier, you know, in the form of educational content, being able to inspire them through a motivational message or video, they're going to come back to your page, right? We don't need to oversell ourselves sometimes. And I think people sometimes overthink, you know, is my caption long enough is, is my advertising copy too long or too short lessons more again, we go back to the how, how much we consume content. And we don't want to necessarily overwhelm people with certain forms of content. We want to give them just enough information. We want to peak that interest. So they want to come back for more.
Kate Carroll (20:33):
We always want it to be an, almost like a, to be continued on our page. We want to engage them, pique their interest just enough that they want to keep coming back and see more content. What else? Um, I'd say another big one is not advertisements. Um, it it's, so they've made advertisements. So user-friendly now I'm to the point where I'll use Facebook. As an example, you can take a post that you had already pushed out and they have a boost post button right underneath there. And all you have to do is really it's it's, plug and play. They break it down for you from a perspective of, you cannot send out that boost until all the boxes are checked. So you can go in, you can choose to target your current audience. You can choose to go in and target interests that are, you know, familiar or parallel to your modality. You can go in and change age targets. You can set a daily budget. I've seen ads be effective as spending $5 a day, you know, run that for five days. And I've seen people have immense success on it, but it's going to be based on the content, right? We want to give them again, kind of going back to, we said less is more, it gives them just enough to peak their interest and then we can drive them to other things like our class pages, our website, things like that
James Brown (21:53):
About this boosting the post thing. I have a question for you that I, that I've wanted an answer to. And I have a feeling that others have had the same question. A lot of times Instagram will prompt me to do that with a post that's performing well, but it doesn't have anything to do with my brand. Like it's me in my garden, or it's me with my puppy. And, um, those posts do a lot better than, than the stuff that's about me teaching yoga. Usually, would it be useful for me to promote that? Even if it's not, even if it's not part of my brand, is it gonna, is it gonna read like an ad to people and people are gonna wonder why the heck is there a post about a puppy that's sponsored? Or is it going to just look like a regular old post? What should I do Kate in a case like that?
Kate Carroll (22:44):
So in that case, because it sounds like your page is set up as a business account there, right? So it would come across as an advertisement. So if we had, you know, a puppy pick, if you did choose to boost that it's going to show up in people's stories on their feed, but it will show up, you know, with the tag and the location, it'll say sponsored ad, it will say it will distinguish that it itself is an advertisement. Um, and that's where we get tricky, right? Where we have those personal pages and we have our business pages. And when we start to mix business with pleasure, that's where, you know, maybe our analytics get a little bit, um, muddy. I would say, I don't think there's anything wrong, you know, with, you know, some posts here and there, if it, if it does pertain to your business and your brand, and they are, you know, have personal meaning to you on your social media business page.
Kate Carroll (23:40):
Um, but I would, you know, caution people to really make sure that their business pages are exactly that people are going for business. They are going for education. They were going yes for that inspiration. Um, but we don't, we don't ever want to cross that line or tip the scale too much in a direction where maybe people are not perceiving your page as a, as a business, more of a personal account, but yes, you will still see those recommendations come up. And those performance numbers, you know, this post is trending more than the other one. Well maybe if it's, again, a cute little puppy puppies, do great on Instagram, by the way, one of the highest, uh, liked groups of categories on social media lately. But so I don't blame you for a little content boost there. Um, I love a good puppy pick, but we want to make sure that again, we're not, we're not tipping the scales and that people have a clear understanding of what your business is and what your offerings are on top of, you know, the, some, you know, content like that on the page.
James Brown (24:49):
So let's, um, let's follow that into, into a conversation, a deeper conversation about authenticity, just, uh, my, my, uh, Instagram page is a business page, but my brand is very much that I am this old yoga teacher that used to, I used to use to teach lots of celebrities in Los Angeles and got really burnt out and tired of that world. And now I live a life of isolation at a Chateau in France. That is very much unintentional. It is who I am, but it's also something that I've very intentionally chosen to make part of my brand. And so I'm sort of the yoga classes I teach online. I'm inviting people into this really special world that I've created. So it's it's for, for everybody, people that are really separating their private life and their business life and people that are really meshing them. This is such an important question is about how much do you want to show and what do you want to show? So I guess my question is, do you have any recommendations about whether or how much to mesh sharing your personal life, um, as part of your business branding, do you have any tips about whether to do that? How much to do that and how to do that?
Kate Carroll (26:10):
Yeah, I think the goal should always be that your persona, you know, encapsulates, you know, what your company is, what your offerings are, and, you know, you can be a naturally shy and guarded person, but if your brand's tone of voice is loud and vibrant, you know, that's the act that you're going to play online. You know, you want to match that energy that your brand is promoting through social media and you have to do it consistently, you know, but I really want to stress that it is so important to never lose yourself when it comes to social media. You know, whether that's a fraction of, you know, yourself, I would say always be really true to who you are and your beliefs because people see right through the smoke and mirrors. You know, we we've seen companies that just put out these wishy washy messages and, and yes, for like a high level, it maybe it's something that others can relate to, but people want that true, authentic, you know, conversation on social media nowadays. They want those strong connections to be made, you know, with their companies, with the brands, with the businesses, with the independent fitness professionals that they work with.
James Brown (27:22):
So authenticity is important. Uh, putting out there who you are, w w what does it look like when that's not happening? You said that people can see right through it. What do they see when they see right through it?
Kate Carroll (27:37):
I think people just have a really good judge of character, to be honest with you, James. And if you know, whether it's all use, you know, whether it's a such social justice issue, or, you know, we live in a day and age of cancel culture on social media. And a lot of times people look to brands, you know, to, to answer the call, to answer to, you know, whatever issue might be currently going on. And they're waiting, they're waiting patiently. And sometimes if you don't wait, if they wait long enough, they look at it and they go, okay, well, why isn't this? Why isn't this big box brand addressing this issue? Like, it's, it's huge and it's happening. And then they wait and then weeks later they finally address it. And then there's that second thought that afterthought that you go, okay, well, if you felt this way, why didn't you address it before the backlash before people started to call you out? It feels inauthentic in that sense, because it feels forced. It feels like they were pressured into saying something and it doesn't come off as sincere, or that you're in support of whatever cause or issue maybe the topic or the center of the discussion.
James Brown (28:47):
So I think that what you're saying is if you're sort of hosting on social media, what you think you're supposed to be posting on social media, that's a good way to appear in authentic. And I think that, you know, back to the, like a lot of the common mistakes that we see with people that are building an audience and a brand on social media is they're imitating. What I see is that they're, they're imitating other successful posts.
Kate Carroll (29:14):
There are people. And trust me, I mean, there are definitely, you know, don't reinvent the wheel. If it's working right, like take what someone's doing, but there are unique ways to make it your own. You can always put your own personal touches on something. If I had a dollar for every page that did a motivational Monday, I'd have all the dollars in the world, but people go in and they add their spice to it. They have a different graphic. They have, you know, they're incorporating their logo in it. No, maybe it's, you know, women's history month and it's all, women's motivational quotes for that month. They're finding ways to be creative and tie it in to themselves. And that's where, you know, you can duplicate what others are doing, but the emphasis on making it your own and adding a piece of yourself to it is going to go a long way with your audience.
James Brown (30:11):
Yeah. I'm just thinking about the puppy, the puppy pictures that, you know, they do get a lot of light, but are those interactions going to lead to somebody booking a yoga session with me? Not really. I mean, they may, they may keep them engaged with my page, but, but, um, but you know, if I stick to, if one stood their brand, then the interactions that they get are going to more likely funnel those people toward actually, um, transacting with, with the brand.
Kate Carroll (30:42):
Hey, but, but maybe, maybe there's an opportunity there to have, you know, bring your puppy to yoga class though. And then yeah, by all means, but all the puppy posts you want up,
James Brown (30:54):
My yoga classes are one puppy, one there's a one puppy limit. Yeah. It's a one puppy show. So do, do you have any advice in the context of social media and in the independent fitness pro in, in how to figure out who it is that you are? What, what is your brand, what is your authentic self?
Kate Carroll (31:16):
Yeah, I would, I would post the question and have these independent professionals ask themselves. If my audience just took my class, let's say I have a class participant. They just finished my, my yoga session. I'll use an example. What would the five adjectives that they use to describe that experience? Cause then it's, it becomes that thought provoking, you know, how do you want your audience to feel when they're interacting with your brand? When they're taking classes with you, when they see your logo come across their social media page, or they're visiting your website, what are those feelings that you want to insight? Like, what is the goal? You know, whether it's, I want them to feel energized and refreshed or renewed, then I know that I'm going to redirect and focus my content on, you know, upbeat post making sure that I'm matching the energy that I'm giving them in class, because that's how I'm being viewed.
Kate Carroll (32:14):
Right. You can look to your audience for that brand tone because they are there, they're your window to yourself, essentially, because they're working with you, they see you. Um, and that's an opportunity. So don't be afraid to, to pose yourself that question, or even go ask your students, how do, how do you feel after taking my class? You know, cause sometimes we can look others for the answers that are right in front of us. I feel like sometimes people don't realize like how much of an inspiration they are to their students, to their attendees that come and visit their class to their family, to their friends, their peers, whatever it may be. And I, again, like, I can't stress, like, just ask if you, maybe if you don't have an audience yet, you know, ask your family, ask, you know, your significant other, ask your friends, how did, how do I make you feel like if you guys could describe me, what, what would you describe it as that's going to be a great starting point for you to,
James Brown (33:12):
It was all very good information. It certainly, it certainly helped helped me a lot. Um, so thank you. Thank you so much, Kate, uh, for being here today, we look forward to hearing more from you on the few.
Kate Carroll (33:24):
Oh my gosh. You're so welcome, James. This was so much fun.
James Brown (33:32):
Like what you're hearing? You can learn more about this topic at the MyFitPod Academy, where you can unlock your potential as a fitness pro with a custom training path. I'm James Brown and I develop the content for the, MyFitPod Academy. Our academy was designed to fill in the gaps between just being a great instructor or trainer and reaching your maximum potential as an independent fitness professional in today's quickly changing environment. The academy teaches what you need to know about mindset branding, growing an audience, working with technology, running a business and building wealth. It's all waiting for you at MyFitPod.com.
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