17 min read
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15 min read
EPISODE 8: THE VALUE OF THE OMNI CHANNEL EXPERIENCE WITH MARIA PARRELLA TURCO
One of the many huge shifts in the past couple of years, in the way that content and services are delivered and consumed, is that people expect now to be able to choose, at any point in their relationship with a provider, how that content or service is accessed- live and in person, on demand, or by live-stream. It’s called the Omni Channel experience.
Today we get to hear one of the fitness and wellness world’s top entrepreneurs and visionaries, MyFitPod founder and CEO Maria Parrella Turco, break down what it all means and why it's critical to the success of independent fitness pros that they learn to navigate this new and expanding territory.
Topics: Entreprenuer maria turco omni-channel
21 min read
24 min read
15 min read
EPISODE 5:FOUR WORDS TO OUtlaw NOW WITH SHANNON FABLE
Let’s talk about why we say the things that we say. Today on the podcast we continue our chat about women in fitness with Shannon Fable, one of the industry’s top consultants, speakers and thought leaders, about four words to avoid using if you wish to have a successful and satisfying career.
Shannon has spent a couple of decades developing strategies for leading fitness brands and individual fitness pros, as well as writing and presenting on what she’s learned, and today she’s going to share with us her observations about four little words that, when repeated automatically over time, reveal a lot about who we are and why we do what we do- and they can really get in the way of success.
What is so interesting about this topic isn't just the words themselves, or the meanings of the words … it is why we say them. What are you really saying when you use these words and, sometimes more importantly, what are you not saying when you use these words?
24 min read
34 min read
EPISODE 3: SOCIAL MEDIA 101 WITH KATE CARROLL
Love it or hate it, this much is true: your independent fitness business must have a well-curated, engaging social media presence. more than half the people on earth use social media regularly and the number of users, the amount they engage, and the ways they engage just keep growing.
Social platforms help you connect with your existing customers and help you find more customers, while providing a free or low cost way to increase awareness about your brand.
But you are in luck! Because in this episode we get to chat with Kate Carroll, the social media director for MyFitPod and the teacher of all things social in the MyFitPod Academy. Learn about which platforms you need to be on, how often and what kind of content to post, different tools you can use, and the importance of being authentically you- all critical to leveraging the undeniably immense value of social media.
Topics: Entreprenuer Social Media Kate Carroll
17 min read
EPISODE 2: WHAT IS AN ENTREPRENEUR? WITH MARIA PARRELLA TURCO
Do you have what it takes to be an entrepreneur? Today's guest is longtime fitness entrepreneur and visionary Maria Parrella Turco, who is also the founder and CEO of MyFitPod, among other leading fitness and wellness brands like Honor Yoga and Salubrity. Listen up and learn what it means to be an entrepreneur and how now could be the perfect time to trade in your “employee badge” and become your own boss.
Topics: Entreprenuer maria turco
26 min read
In this episode, MyFitPod COO Rodney Morris, who also teaches the My Mindset track in the MyFitPod Academy, talks about how and why to take a good look at the attitudes and behaviors that can accelerate or block you in your path to realizing your maximum potential.
You can listen here or on any major podcasting platform by searching "The Independent Fitness Pro Podcast".
- Mindset for Entrepreneurs - https://www.entrepreneur.com/article/337256
- Emotional Intelligence - https://situational.com/solutions/curriculum/influence-curriculum/leading-with-emotional-intelligence/
- Independent Fitness Professionals Forum - https://www.facebook.com/groups/549340912961258
- MyFitPod Academy - https://academy.myfitpod.com/tracks-and-courses
- MyFitPod - https://www.myfitpod.com
JAMES BROWN: Many years ago, I was working with the head of group exercise for a national fitness brand and the conversation landed on other content providers she had worked with. When she mentioned somebody whose work I had been watching with interest from a distance for a while. I asked her what it was like to work with him and she said, “He’s brilliant but he can’t seem to get out of his own way.”
“Can’t seem to get out of his own way” that was a phrase I had never heard and it really landed somewhere deep with me. For years it bounced around in my head as I watched myself progress and also stumble on my own career path.
It wasn’t until I started working with today’s guest, Rodney Morris, that I really began to understand what it meant and how it manifested with me, and it is important enough that we’ve chosen this topic to kick off our series on what it takes to be an independent fitness pro- moving from the safety and security of being an employee to the great rewards and new responsibilities that come with self-employment.
Acquiring new skills and competencies requires that you first recognize and address strengths and weaknesses around your mindset that we all have in various forms so that you can tackle the other things that need to get done to be successful.
RODNEY MORRIS: My name is Rodney Morris. I'm in Dallas, TX right now. I’m the Chief Operating Officer for MyFitPod. But I started many, many moons ago after graduating from Swarthmore College with a degree in English literature … soooooo was not the original plan. And I took a position working for McMaster Car Supply Company In Dayton, New Jersey- and that took me on a path up to general management but ultimately helped me find my first fitness experience as a participant in a Les Mills Body Pump class in Princeton., New Jersey.